Event Marketing Campaigns during the UNFCCC COP & Climate Week
🌍 World Climate Foundation
💼 Marketing & Communications Lead
📍Copenhagen, Denmark
August 2022 - November 2025
Overview
The World Climate Foundation hosts large-scale, high-profile events like the World Climate Summit and World Biodiversity Summit during the UNFCCC COPs and Climate Action Week. These events bring together global leaders, policymakers, and stakeholders to advance actionable solutions for climate and biodiversity challenges.
My Role
I spearheaded delegate recruitment and managed communications to ensure high attendance and engagement. This included:
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Developing a communications strategy aligned with the overall marketing objectives.
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Executing multi-channel campaigns, including newsletters and email flows.
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Monitoring and optimizing campaign performance through regular analysis and adjustments.
Key Focus
I prioritized concise, targeted messaging to stand out amidst the busy schedules of COP attendees. My strategy aimed to attract new delegates and re-engage those who had RSVP’d to ensure high turnout on the day.
KPIs & Results
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Surpassed audience composition goals: Secured local stakeholders and C-level delegates, overcoming language barriers, cultural differences, and limited corporate engagement.
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Exceeded recruitment target: Recruited 120% of the KPI for delegates, despite logistical challenges including a last-minute venue change.
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Delivered high engagement metrics: Achieved an average 56% open rate for email flows, and the highest turnout rate in history.