Audience Growth for Social Media and Newsletter

🌍 World Climate Foundation
💼 Marketing & Communications Lead
📍Copenhagen, Denmark
August 2022 - November 2025

Overview

The World Climate Foundation shares curated insights and updates on climate and biodiversity through its social media platforms, engaging a global audience and amplifying the voices of partner organizations.

My Role

I developed and executed the Foundation’s year-round social media content strategy, focusing on:

Promoting major summits like the World Climate Summit and World Biodiversity Summit.
Curating and presenting insights from climate and biodiversity experts.
Collaborating on cross-organization campaigns to expand reach and impact.

Key Focus

My primary goal was to simplify complex scientific concepts and financial news into accessible and engaging narratives. I utilized diverse content formats, including:

Reels and Carousel News Posts to break down information into digestible slides.
Collaborative Campaigns with partner organizations to broaden audience engagement.
Developed more in-depth content for newsletter by collaborating with subject matter experts, includingthe in-house content team, external partners and previous speakers.

KPIs & Tools

KPIs: Growth in followers, engagement rates, and impressions.
Tools: LinkedIn Analytics, Meta Business Suite, MailChimp
Channels: Instagram, Facebook, LinkedIn, X, Newsletters

Results

Grew the Foundation’s digital audience from 70K to 120K followers and newsletter subscribers.
Increased social media impressions by 7x compared to previous periods.
Scaled the average engagement rates by 2-3 times, particularly for carousel posts and video content.