Projects
Here you can see a selection of my projects and the story behind them.
Event Marketing Campaigns
I led delegate recruitment and communications for the World Climate Foundation’s flagship events at UNFCCC COPs and Climate Action Week, designing targeted multi-channel campaigns to attract and engage high-level participants.
Through strategic messaging and data-driven optimisation, I exceeded recruitment KPIs, secured strong representation from key stakeholder groups, and delivered the highest turnout rate in the event’s history.
Audience Growth Across Social Media and Newsletter
By redesigning WCF’s social media and newsletter strategy, I made complex climate and biodiversity topics more approachable and engaging for a global audience. This initiative drove substantial growth across all channels, including a rise from 70K to 120K followers and subscribers, a sevenfold increase in impressions, and significantly stronger engagement performance.
Optimising App and Website User Experience
By identifying inefficiencies in Flitto’s reward-processing system and leading the transition to automation with developers, I enhanced both performance and reliability of the platform’s core user workflow. The upgraded system processed rewards 7x faster, improved satisfaction across active users, and eliminated more than 50 hours of weekly manual work.
